How to select appropriate music for your business?

We already know that the audio is an important part of marketing your business. How to choose appropriate music for your stationary store, hair salon, restaurant or shop? We must first determine exactly who our target customer.

Who is your IC (ideal client)?

I think it is already known to you profile your ideal client. If you do not know who your KI to have a huge problem and as soon as possible, you should carry out marketing research. According to a profile posted offers, leaflets, posters, banners. All your actions are in about your target audience. This is a very meaningful activity, I would say that the only sensible, thats obvious - but only in a standard marketing.

The ideal client profile will help you in a draw the appropriate music for your Internet business premises or not they are the most important. Just write what might seem a little inconsistent with generally fixed, rigid rules of marketing but the audio is just like marketing.

You need this data:

- Profile of most visitors to shop
- the profile of people buying the most (note that it is only in second place)
- a compromise between the divergence age of your customers (if any)
- look and feel of clothing in which customers come to the store (it is nice if you can see your client)

The greater the difference in age of your customers is even more extreme compromise. Its not a comfortable situation, because youll lose the performance impact of marketing on the subconscious audio client. If your target group is young people aged 16-24 years are in an excellent position, just as if your customers are in the age of 1960-1975 years. Much worse, however, if the same percentage as 20-year-olds is purchasing a 60-year-olds. Who the more you bet? You can try but intuitively it is safest compromise.

If you run a stationary shop, you have a great situation. You can see for yourself what are your customers. Perhaps the 20-year olds and 60-year-olds who come to your shop have some common characteristics? Pay attention to clothes, the inscriptions on the shirts, which come in the shoes. Those details tell a lot about the preferences and tastes of your client. When we take these data seriously it will be easier to determine how you deploy an audio marketing to your business.

More about the reading tastes of music, taking into account the clothing and general appearance of the customer in the next article I write about it because you can say something more.